Small Business Marketing made Easy: Key Strategies and Tips with Lynda McElherron

Marketing for Small Business

This course will help those who recognise that marketing is important to grow their business but don’t know where to start

Course Description

This workshop is designed for business owners, start-ups and non-sales professionals who would like to learn how to the fundamentals of marketing can be used to grow their business and sell their products and services comfortably and confidently.

Fundamentals of Marketing 

What is Marketing and how does it apply to my business?

What are the core concepts and ideas that apply to small business?

What is the Marketing mix and how can I use it?

How can I use Marketing to reach my goals and objectives?

In this session, participants will learn how to:

Appreciate and apply Marketing Management tools and techniques

Assess market opportunities, conduct research & segmentation

Identify suitable Marketing objectives and goals for your business

Utilise the Marketing Plan as an essential element of your Business Plan