Marketing for Small Business
This course will help those who recognise that marketing is important to grow their business but don’t know where to start
This workshop is designed for business owners, start-ups and non-sales professionals who would like to learn how to the fundamentals of marketing can be used to grow their business and sell their products and services comfortably and confidently.
Fundamentals of Marketing
What is Marketing and how does it apply to my business?
What are the core concepts and ideas that apply to small business?
What is the Marketing mix and how can I use it?
How can I use Marketing to reach my goals and objectives?
In this session, participants will learn how to:
Appreciate and apply Marketing Management tools and techniques
Assess market opportunities, conduct research & segmentation
Identify suitable Marketing objectives and goals for your business
Utilise the Marketing Plan as an essential element of your Business Plan