Training: Targeting Your Ideal Customer

This course will help those who want to grow their business through identifying, selecting and targeting the best customers for their products and services
 
Course Description
This workshop is designed for business owners, start-ups and non-sales professionals who would like to learn how to overview a market and clearly understand how to reach the most profitable customers in an easy-to-follow process.
 
Targeting your Ideal Customer
 
Who is my ideal client/customer?
What are their needs and wants?
How can I find the right customers to target to maximise my returns?
What is the first step to take?
 
In this session, participants will learn how to:
 
Overview the market and identify the different niches that exist
Conduct simple market research to understand the needs of my ideal customers
Develop a step-by-step process to reach those customers using traditional and digital marketing strategies
Build rewarding customer relationships