Getting Started with Sales (Taking the Fear out of Selling)

Trainer: Lynda McElherron

This course will help those who have a fear or discomfort with sales – changing their mindset from ‘hard sales’ to ‘helping the customer to buy’!
Course Description
This workshop is designed for business owners, start-ups and non-sales professionals who would like to learn how to sell their products and services comfortably and confidently.

• Getting Started with Sales
• How do you overcome the fear of selling?
• How do you understand what the buyer wants and needs?
• What questions can you ask to uncover the value required by the customer?
• How do we create enthusiastic and happy buyers? 

• Transform their attitude to Sales
• Develop customer-focused communication techniques including key questions to ask, recognising buying signals and closing the sale
• Apply the features and benefits method
• Build profitable customer relationships